Privacy Policy

Our privacy policy aims to show you that we understand the importance of privacy and prioritise it in our business. Your privacy is important to us, and we will help you understand how we collect, use, and protect your data.

We wish to keep building trustworthy relationships with our customers through our transparency. For this reason, we will explain the different means by which we use the information you provide us with to the law.

The Collection of Information

We hold a massive amount of data from users that sign up on our website. We need your personal information to identify who you are. There are many reasons why we collect your data. They include, but are not limited to:

• To understand what your needs are when you visit our website.
• To improve and tailor the products and services we provide to your needs.
• To contact you for any future opportunities.
• To send you promotional emails for any service we provide that you can find to be interesting.
• To improve our lead generation.
• To monitor any trends that are associated with our website.
• To understand what the market needs while customising our website to your personal preferences and online behaviour.

Our data collection is aimed at improving the user experience you enjoy when you visit our website.

Which Personal Data are Collected

The customer data we collect is personal, behavioural, and demographic information. We collect it to better understand, communicate, and engage with our users.

We benefit from different kinds of personal data when we offer personalised ads. The following data is information we collect to serve our customers better:

• Personal data

Personal data could include information related to identity, including name, gender, email address, and others. We collect personal data to better classify our users based on various demographics, depending on certain factors. This also ensures that we can conduct market research based on these demographics.

Furthermore, we can assess the segment of our audience that relates to specific ads and what we can do to serve our target audience.

• Usage Data

We build the right customer profile for our users by recording our interactions with our users, as well as their activities on our platform. With this profile, we can determine and predict the kind of content they are most likely to interact with.

• Behavioural data

We also pay attention to the time spent and the navigation of customers on our website. We can determine what are our customers’ favourite activities on our platform. It helps us suggest other similar products or content to our users.

Whom We Share Collected Data

Our priority is always improving your user experience whenever you visit our platform. We share our customer relationship management data with the right agencies and advertising partners. By sharing collected data with research firms and data aggregators, we try to do thorough research into the market, check market trends, and ultimately deliver value to our customers.

How Long We Store Personal Data

The personal data we collect is stored for as long as the purpose is unfulfilled. What this means is that the data we collect is stored until the purpose for the collection is fulfilled under the specific terms and conditions in this privacy policy.

Yet, this may not be restricted to the data simply serving its primary purpose. If the collected data is just sitting around, we might consider deleting it while preventing any further collection of data in that particular category of data.

We tailor our actions in compliance with the relevant laws. We keep your data for as long as it is needed while making use of this information to serve you better.

How We Protect Your Privacy

We are committed to promoting the security of our customers’ privacy and data. We invest heavily in security technologies to build trust with our customers. We have numerous internal safeguards that are in place to safely protect your data.

We require Two-factor authentication (2FA), which ensures that customers can use both short-term codes and passwords, and long-term passwords. The use of this technology can significantly minimise breaches related to compromised passwords.

More importantly, we also employ the use of encryption to protect our customers’ data from the reach of bad actors. We use encryption to tackle some data protection vulnerabilities to further raise the assurance of our customers. With encryption, any sensitive data is inaccessible to any unauthorised third parties.

We also integrate malware protection. It is responsible for acting as a form of firewall that we integrate with our existing software. It’s capable of providing an extra layer of security that users can rely on.

Changes to Our Privacy Policy

We make changes to our privacy policy on a regular basis to ensure we remain compliant with the laws related to data protection. We also update our policy to inform users of their rights on how their information is collected, stored, and used.

Our aim is to correct and remove any inaccurate or incomplete information instantly once we become aware of such errors on our page. We ensure that our privacy policy is reviewed frequently to ensure that it reveals our current activities related to data processing.

Whenever we launch an updated or new product or service, we ensure that we review our privacy policy. It shows our transparency with our users while making their demands our priority.

For this reason, it is imperative for our customers to check this page frequently to get acquainted with any changes made to our privacy policy. This will help us serve them better.

Our Services and Contact Us

The services we provide are tailored to the needs of our customers. To understand more about the products and services we offer, check the relevant pages on our website. However, make sure that you go through our “Terms and conditions” page to ensure that you do not miss out on anything. You can also read our “Contact us” page to learn more about how to reach us.